Comments on: The Media Pyramid & Eventness http://mediavorous.com/archives/the-media-pyramid-eventness A blog about where culture, new media, marketing and community collide... in people's heads. Tue, 28 Sep 2010 09:14:52 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Tom Hespos http://mediavorous.com/archives/the-media-pyramid-eventness/comment-page-1#comment-20437 Tom Hespos Thu, 24 Jan 2008 18:28:13 +0000 http://mediavorous.com/archives/the-media-pyramid-eventness#comment-20437 Whenever I've heard "eventness" discussed as a concept, something experienced by a bunch of people simultaneously is typically referred to as a "shared experience." Aside from a few television programs (The Super Bowl, Final episodes of popular TV shows) and real-life events (major news stories), we really don't have too many of these anymore. That said, I don't think simultaneous consumption is necessary to share an experience, nor do I think asynchronous consumption necessarily takes away from shared experiences. (Think Numa Numa and a bunch of other Internet memes.) That said, I think there's no substitute for in-person simultaneous consumption. By way of example, I'd rather go to the Van Halen concert at MSG with three of my friends than have three friends over to watch it on Pay-Per-View. I don't know that technology will ever get us to the point where a true shared experience can be replicated. People probably want to be in the yellow zone, but technology keeps them stuck in the blue zone. We may not be able to connect with people in person, but we can have the next best thing in this day and age of busy schedules. Whenever I’ve heard “eventness” discussed as a concept, something experienced by a bunch of people simultaneously is typically referred to as a “shared experience.” Aside from a few television programs (The Super Bowl, Final episodes of popular TV shows) and real-life events (major news stories), we really don’t have too many of these anymore. That said, I don’t think simultaneous consumption is necessary to share an experience, nor do I think asynchronous consumption necessarily takes away from shared experiences. (Think Numa Numa and a bunch of other Internet memes.)

That said, I think there’s no substitute for in-person simultaneous consumption. By way of example, I’d rather go to the Van Halen concert at MSG with three of my friends than have three friends over to watch it on Pay-Per-View. I don’t know that technology will ever get us to the point where a true shared experience can be replicated.

People probably want to be in the yellow zone, but technology keeps them stuck in the blue zone. We may not be able to connect with people in person, but we can have the next best thing in this day and age of busy schedules.

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