Sony should buy Yahoo! & other predictions from yesterday’s Entertainment Marketing Summit
Yesterday we held our iMedia Entertainment Marketing Summit in Beverly Hills, and I had the pleasure of kicking off the show with a presentation called “Living in Interesting Media Times” where I talked about the big tectonic changes, how audiences are changing and other things. (You can download the deck here.)
At the end of the talk, I made a bunch of predictions, and the one that got the most feedback was my notion that the right company to acquire Yahoo! isn’t Microsoft or News Corp but Sony.
Why do I think this? Sony is the only major studio without a broadcast TV network, and given the fragmentation and spread of the TV audience (I spent a lot of time on this yesterday), it seems to me that Sony could entirely bypass TV, keep its non-affiliated and powerful TV production team, and also use Yahoo as an alternative ad-supported distribution platform, online community, et cetera.
What do y’all think?
Note: This idea just came to me one night. I have no inside information from either of the companies.
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