Short post: don’t miss Jeff Jarvis on media tribes
It’s long and digs into a lot of recent data by Pew, but don’t miss Jeff Jarvis’ Saturday post on the emergence of media tribes, with a particular focus on the news.
For additional data, check out Jeffrey Cole’s slides from iMedia’s February Brand Summit, taken from last year’s big report from the Center for the Digital Future: there is a key sequence on how different demographics use the internet.
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