Now tracking: Google’s latest deal
Don’t miss iMedia’s recent coverage of Google’s deal with Media Rights Capital (You can also see the Variety story here) to create online content and syndicate it with ads thoughout the web. Google is making the content free to sites but will monetize via ads. This is similar to the Brightcove, Fifth Network, Broadband Enterprises models.
With traditional media stars like “Family Guy” creator Seth MacFarlane and Raven Symone (of “That’s So Raven” on Disney Channel), the question will be how audiences will find and keep finding this content so as to create a longitudinal and always-building fund of cognitive engagement with the content. That’s how MacFarlane and Symone built their audiences on TV, and that’s how it needs to happen elsewhere.
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