Not quite misquoted, but…
It’s always interesting when I get interviewed by mainstream media about the internet and the broader media universe.
A few days ago, a reporter from MarketWatch called to get my opinion about next week’s launch of the new Fox Business Network, a wannabe competitor to CNBC. I spent a long time chatting with him about how the real story here isn’t two cable TV channels butting heads but a fledgling cable channel against a fragmenting media universe where viewers are more likely to get their business news from the web than anywhere else. It was, I thought, a good conversation, and then afterwards I sent him a PowerPoint deck chock full of data to support what we had talked about. I also described what I do professionally.
Then, tonight, my vanity Google alert let me know that the story had seen digital ink.
Ever curious, I clicked over to see that from our chat the reporter had gleaned one meager sentence that is essentially content free and misidentifies me as a “marketing consultant.” There’s no mention of iMedia, ad:tech, this blog, or anything that would make the non-statement–”It’ll be interesting to see if Everyman really cares” about the new “business channel for everyman”–somehow credible.
I’m not quite annoyed… more flummoxed than anything else.
One Response to “Not quite misquoted, but…”
1 Harrison Wise - BrightSpot Media 15 October 2007 @ 10:03 am
I understand completely, it’s something us publicists and corporate communications folks deal with regularly. It happens more often that you think. It sounds like you provided him with as much valuable and relevant information as possible and he chose to ignore it in an effort to tell his story, his way vs. actually reporting facts/data/proper attribution, etc..
better luck next time.
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