Long interview with IAB’s Randall Rothenberg at iMedia
Randy Rothenberg is a smart guy, a deep thinker on advertising, and a lot of fun to interview… particularly as he BOTH gives long and detailed answers AND takes pot shots at the questions along the way. That’s what comes from interviewing a guy who was himself a journalist for a long time at both the New York Times and Advertising Age.
It’s long, but if you’re interested in the state of interactive within marketing today, it’s worth a read.
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