Long interview with Don E. Schultz in iMedia

2 October 2006 | Internet, Marketing, Media | Comments

One of the best things about my day job is that I get to hang out and interview a lot of truly smart people. Don Schultz of Northwestern’s Medill School of Marketing is at the top of my list, and I’m happy to announce that an interview we did is running in Tuesday’s issue of iMedia Connection.

Ordinarily, I don’t see too much crossover between the kind of writing I do here and what I do over at iMedia, but this is a rare exception. Don is so shrewd about media, about how social media is way ahead of media organizations and marketing departments, that it’s worth a read.