Links for September 12th through September 23rd

23 September 2009 | Media | Comments

Things I’m tracking for September 12th through September 23rd:

• Op-Ed Contributor – Big Food vs. Big Insurance – NYTimes.com – Cheap food is going to be popular as long as the social and environmental costs of that food are charged to the future. There’s lots of money to be made selling fast food and then treating the diseases that fast food causes. One of the leading products of the American food industry has become patients for the American health care industry.
• What’s Next in Marketing & Advertising – 2009 Edition « Hard Knox Life – Dave Knox Brand Management blog – This is genuinely uplifting: clearly I need to meet Paul Isakson. With thanks to Dave Knox for posting about it.
• 500 Internal Server Error – 500 Internal Server Error
• Mary Travers, Singer of Protest Anthems, Dies at 72 – Obituary (Obit) – NYTimes.com –
• Glad Men – Barrons.com – [Subscription Required]
  "Overall ad spending is projected to decline three years in a row through 2010, something that hasn't occurred since the 1930-33 period in the Great Depression.

  "Much of this can be explained by the continuing shift from traditional media outlets like newspapers and broadcast TV to alternative media platforms as a less expensive and more effective way of targeting customers, with the most buoyant growth seen in such areas as cable television, Internet and "branded entertainment" like product placement and event sponsorship."