Links for October 5th through October 8th
Things I’m tracking for October 5th through October 8th:
- The Declining Soccer Mom – WSJ.com – "A household with kids and a working mom not only isn't the norm today, it isn't even close to the norm. Two-thirds of all households have no children in them at all – but most of those households now have something else – the internet – as the new force that can bring them together around their interests and needs."
- Google CEO: Worst of the Ad Slump is Over | Epicenter | Wired.com – "Google Chief Executive Eric Schmidt said on Wednesday that the worst of the advertising recession was over, and pointed to signs of a recovery in both Europe and the United States."
- InteracTiVoty: The Business of Tomorrow, Today – Mark Risis – MediaBizBloggers – Mark Risis – MediaBizBloggers.com – Jack Myers – "So here's the deal – this is not the time to get back to "business as usual," because in today's hyper-accelerated marketplace, the "usual" is a constantly moving target. Everyone, from clients to agencies to media companies to publishers, needs to ready themselves for the permanent state of preparation and practice for the "business of tomorrow." (For you bears out there, I'm not talking about jeopardizing the current revenue streams, come on!)"
- Time To Change The Lens: Media As A Service | paidContent – o all these industries have in common? First, the distribution of their product is changing from physical/analog to digital. Also the creation of content across them has exploded, with thousands of new content creators taking advantage of the lower cost and ease of digital content creation. Critically, the consumption of media also continues to grow, as more video, music, games and texts are being consumed than ever before.
- IAB – IAB Internet Advertising Revenue Report –
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