Links for October 11th through October 12th
Things I’m tracking for October 11th through October 12th:
- The End of the Email Era – WSJ.com – More on the alleged coming death of email… "You can argue that because we have more ways to send more messages, we spend more time doing it. That may make us more productive, but it may not. We get lured into wasting time, telling our bosses we are looking into something, instead of just doing it, for example. And we will no doubt waste time communicating stuff that isn't meaningful, maybe at the expense of more meaningful communication. Such as, say, talking to somebody in person."
- Some Web Sites Give Ads an Invisible Cloak – WSJ.com – "Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately. What's so strange about them is that they're invisible.
The companies might not have known about their invisible display ads—the kind that are supposed to appear alongside content on Web pages—if not for Ben Edelman, an assistant professor at Harvard Business School who studies Internet advertising."
- Why It’s Time to Do Away With the Brand Manager –
- Online Retailers Anticipate a Dreary Christmas – Bits Blog – NYTimes.com –
- After Condé Cull, Buyers Seek Publisher Transparency – In the wake of Condé Nast’s decision to fold its elite food book along with three other titles after a McKinsey & Co. review, all magazines will get a harder look from some media buyers.
- Men More Likely to ‘Go Digital,’ Study Says –
- MediaPost Publications Daily Kos Founder Sold On Ad ‘Skins’ 10/12/2009 –
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