Links for May 8th through May 12th

12 May 2009 | Media | Comments

Things I’m tracking for May 8th through May 12th:

• @ Searchology: Google Tinkers With Search Results Page | paidContent.org –
• Lessons of Internet Marketing From FreshDirect – WSJ.com – "I believe real Internet marketing is still in its infancy. Too much attention has been given to digital advertising, and not enough to the creation of loyal customer relationships, which are especially valuable in the "one-click" purchasing environment. The focus on digital advertising has led to a proliferation of clicks and visitors (and declining conversion rates to boot), but has failed to capture the transformative power of the Internet. The true power of Internet marketing is the ability to interact to develop superior customer knowledge and real-time rhythm to significantly build one's business."
• Hulu’s tug of war with TV – Los Angeles Times –
• Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009 | Digital Marketing Inner Circle ??????? –
• Nielsen | Connecting With Power Moms – "CI SUMMARY: As any mother will tell you, there is a big difference between hearing and listening. Today’s Power Mom does it all—the house, the kids, the job, the bills, the shopping—and the Internet has become a tremendous enabler, bringing new meaning to multi-tasking. While the ability to connect with moms is easier than ever before with the advent of social media sites such as Twitter, Facebook, and a growing number of “mom blogs”, are marketers really listening to her value systems? It’s time to move beyond “messaging” to “listening”."