Links for May 4th through May 5th
Things I’m tracking for May 4th through May 5th:
- Decline in Ad Spending Quickens Pace at 9.2% – WSJ.com – "In a sign that marketers have begun to deepen their cutbacks, TNS Media Intelligence, an ad-tracking firm owned by WPP PLC, reported Monday that ad spending in the fourth quarter fell 9.2% from a year earlier."
- Selling coffee becomes diacritical for McDonald’s – Los Angeles Times – Doesn anybody know who is doing the digital component on this? "McDonald's — never known for a delicate marketing touch — is about to drop the mother of all campaigns on you, an everywhere-you-look, invade-your-dreams ad campaign in support of its McCafé specialty coffee drinks that will be not so much viral as bubonic. An estimated $100-million mega-buy across TV, Web, radio, print, outdoor and social media, the McCafé push beginning today will be, according to the company, its biggest 'menu initiative' since it began serving breakfast in the 1970s."
- Why Push Gmail for Blackberry Is a Big Deal – NYTimes.com –
- What Your Desktop Looks Like… by Piled Higher & Deeper – Golly… how'd they break into MY computer?
- Craigslist Server Contracts HPV | The Onion – America’s Finest News Source – Why do I keep forgetting to check The Onion on a regular basis? A shocking lapse on my part…
- Amazon to Launch Kindle for Textbooks – WSJ.com –
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