Links for July 9th through July 14th

14 July 2009 | Media | Comments

Things I’m tracking for July 9th through July 14th:

• YouTube – TAT augmented ID –
• The Great GRP Debate – eMarketer –
• Evian Roller Babies: Viral Video or Good TV Commercial? – Very sharp observation from Chas: "When I last checked, the above Evian video had been viewed over 5.5 million times on YouTube, so everyone’s talking about it as the latest viral-video success story. What distinguishes a “viral-video success story” from a good TV commercial that’s available online? In other words, does the fact that most TV commercials don’t go viral just mean that most TV commercials aren’t that good?"
• Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011 : MarketingProfs –
• Is This a Web-Series Model That Works? – BusinessWeek –