Links for April 30th

30 April 2009 | Media | Comments

Things I’m tracking for April 30th:

• The dark side of Twitter – iMediaConnection.com – "The increasing facility available for individuals to participate in media (e.g. blogging, tweeting, uploading videos of their cats) is not having an experience. It is at best a surrogate for experiences, but it provides the illusion of participation."
• One Metric to Measure Them All – iMedia Connection Blog –
• The CMO Screams: Marketing Metrics for the Corner Office! » Adotas – Nice piece.
• Nikki Finke’s Deadline Hollywood Daily » Working To Set New 3D Home Standard –
• FT.com / Columnists / John Gapper – Madison Avenue feels the squeeze – Laura Desmond, chief executive of Starcom MediaVest, the media planning arm of Publicis, says the industry is heading into a “50-50 world” in which half of revenues go to digital and interactive campaigns. That will require agencies to cut their analogue expenses and the industry to curb its structural excess.
• inVocus Media Blog April 2009 – Big Changes at Washington Post.