Archives for the 'TV & Movies' Category
The Advertising Clutter Continues– “Desperate Housewives” pollutes parking
Don’t miss Kevin Roderick’s post about and link to the new “Desperate Housewives” marketing campaign that puts a logo and message on the white stripes between parking spaces saying, “Parking for Desperate Housewives. They’re back Sunday 9 p.m.”
Does the world really need this? I work in marketing and I’m revolted by this. Why won’t somebody [...]
Amazon Unbox + NBCU Fall Season + Free Previews = Fantastic!
This morning, shopping online for an external hard drive, I visited Amazon where my eye was caught by a fantastic promotion: Through Amazon Unbox, NBC is giving away several pilots for its new fall season for free, including the much ballyhooed “Bionic Woman” as well as “Journeyman,” “Chuck” and more. I immediately downloaded the three [...]
Now Tracking: “Quarterlife”
On Wednesday, Daily Variety reported the following:
Ed Zwick and Marshall Herskovitz are undertaking an ambitious new-media project that will see them revive onetime ABC pilot “Quarterlife” and distribute it via MySpace, as well as create their own social-networking site.
Duo will produce and variously write and direct episodes of the show, which centers on twentysomethings grappling [...]
More on “iCarly”…
Back in mid-July, a short L.A. Times item about Nickelodeon’s new iCarly series caught my eye.
Today, USA Today has a substantial article about the show.
One new tidbit of information is that the website will have longer versions of the user-submitted video than what air on TeenNICK, which brings to my mind some questions of [...]
Storytelling tip from Billy Wilder
A while ago, I wrote about how NOT spelling things out for your audience, making them to some of the work to connect narrative dots, can more powerfully bond them to your ideas than if you lay it all out for them. It was a fairly long post in which I talked about memes, [...]
