Archives for the 'Public Speaking' Category
3 Keys to a Good Conference Panel
[Cross posted with the iMedia Connection blog.] I produce, attend, speak at and moderate panels at conferences many times each year, and while nothing is quite as bad as a horrible keynote address, time and again panel discussions prove the most challenging, bouncing-on-the-high-wire-without-a-net piece of each day. Here are 3 things that make a successful [...]
Trust the Search community to figure out SEO
On Monday, I sat on a panel with ClickZ’s Rebecca Lieb about how editors deal with PR. We had fun. See this photo of us onstage with moderator, and my dear friend, Kevin Ryan of SES: The funny this is this: I’ve given dozens of talks but I’ve never seen link love like this… dozens [...]
Sony should buy Yahoo! & other predictions from yesterday’s Entertainment Marketing Summit
Yesterday we held our iMedia Entertainment Marketing Summit in Beverly Hills, and I had the pleasure of kicking off the show with a presentation called “Living in Interesting Media Times” where I talked about the big tectonic changes, how audiences are changing and other things. (You can download the deck here.) At the end of [...]
I’ll Call it “Mini Meme” (with a note about Shakespeare)
I’m writing this from iMedia’s Driving Interactive Summit on interactive auto marketing in Newport, CA. Yesterday, during the opening panel I posed a question about how big auto makers can and should deal with negative user-generated content. I phrased it something like this: “When you’re dealing with ordinary folks online, sometimes they love you and [...]
In Manhattan Next Thursday? Come to Yahoo Searchlight
Next Thursday, February 22, I’m excited to be on the color commentary panel at the Yahoo Searchlight Awards. If you’re in or near Manhattan, please come. The event is from 2:00pm to 5:00pm. Starcom MediaVest CEO Laura Desmond is the keynoter, and I’m onstage with Jon Fine of BusinessWeek, Brian Morrisey of AdWeek and Greg [...]
