Archives for the 'Marketing' Category
Do All Business Strategy Books Suck? (#5) Guest Post by Northwestern’s Don E. Schultz
The story so far (skip this paragraph if you already know): Last week, Brian Reich threw down a challenge about all business strategy books sucking, to which I replied, set up the Twitter hashtag #bizstratbooks, and additionally asked a few friends who read everything to comment. The first respondent was Accuquote’s Sean Cheyney; next were [...]
Do All Business Strategy Books Suck? (#4) Guest Post by Catalyst:SF’s John Durham
The story so far (skip this paragraph if you already know): Last week, Brian Reich threw down a challenge about all business strategy books sucking, to which I replied, set up the Twitter hashtag #bizstratbooks, and additionally asked a few friends who read everything to comment. The first respondent was Accuquote’s Sean Cheyney; next was [...]
Business Strategy Books Cont’d: Guest Post by Upstream’s Doug Weaver
The story so far (skip this paragraph if you already know): Last week, Brian Reich threw down a challenge about all business strategy books sucking, to which I replied, set up the Twitter hashtag #bizstratbooks, and additionally asked a few friends who read everything to comment. The first respondent was Accuquote’s Sean Cheyney, and today [...]
Short Post on Ad Juxtaposition: Jack Kemp Obit with Facebook, BlackBerry
News of former GOP stalwart Jack Kemp’s passing after a long bout with cancer hit yesterday, and this morning I clicked a link to an article about this on Time.com and found a banner ad for the new Facebook application on BlackBerry taking up the prominent 3 o’clock position. I took a big screenshot that [...]
Do All Business Strategy Books Suck?
What explicit business strategy books have you read lately (or ever) that were worthwhile and why were they worthwhile?
