Archives for the 'Eventness' Category
Why Eventful Advertising is Unlikely
I’m about to hop on a plane for ad:tech Chicago, but I wanted to address, if briefly, Adam Broitman’s challenge to the blogosphere as we continue our back-and-forth about “Eventness or Sobytiinost’.” Adam asks, “How can the context of an event be leveraged (for marketers) in the interactive space in such a way that takes [...]
How Too Much Cognitive Information Leads to Eventness
Adam Broitman‘s new article on how virtual worlds can help create eventness and specifically how an encounter with a celebrity’s avatar counts or doesn’t as eventful — got me to thinking. Eventness or sobytiinost’ might function as a more useful organizing principle for how we should think about media and advertising than something more blurry [...]
Now Tracking: Nickelodeon’s new “iCarly” series
A small item in today’s L.A. Times caught my attention: ‘iCarly’ invites viewer content “This is the future of TV,” Dan Schneider, creator and executive producer of Nickelodeon’s “iCarly,” told TV writers on Friday. The journalists, as inundated with new technology as anyone, were ready to believe it. “iCarly” is a show-within-a-show that invites tween-age [...]
Yahoo! makes another significant play for social media
Kudos to Fred Stutzman’s “Unit Structures” blog for picking up a CNET thread about a big hire at Yahoo! Duncan Watts. (This is not to mention the simultaneous hire of economist R. Preston McAfee, but for the purposes of this blog it’s the Watts hire that is interesting.) Along with books like Barabasi’s “Linked,” Tapscott [...]
The Media Pyramid & Eventness
To the left is a basic representation of what I call The Media Pyramid. I’ve developed the Pyramid as a lens through which to understand the different kinds of media and how they relate to each other, particularly in terms of how we consume them cognitively. The Media Pyramid splits into three sections: 1) The [...]
