Do All Business Strategy Books Suck? (#4) Guest Post by Catalyst:SF’s John Durham
The story so far (skip this paragraph if you already know): Last week, Brian Reich threw down a challenge about all business strategy books sucking, to which I replied, set up the Twitter hashtag #bizstratbooks, and additionally asked a few friends who read everything to comment. The first respondent was Accuquote’s Sean Cheyney; next was a response from Upstream Group and Upstream Habitat CEO Doug Weaver.
Our most recent addition comes from Catalyst:SF CEO and Managing General Partner John Durham:
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Some of my favorite books are history, war strategy (several of which are so applicable to our business world today), but I do think there are many good books that are being published that address certain genres as Doug discusses.
As you look at the books in my library the majority are history and photography, and these allow me to bring those lessons/visuals to bear as I think about my business and my clients.
I read two to three books per week. While most of the business books today suck, there are usually one or two chapters that are worth the price on the Kindle or from Borders. I keep sending to my students every semester — I’ve done this for the last 17 years — a list of the 25 books that they should read in marketing/advertising over and above whatever textbook materials I assign.
Ten to 12 of these have not changed because their business-strategic relevance is pertinent even today. I sent this list to Brad about a year ago for an iMedia Connection column, and am happy to share it.
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Note from Brad: here’s the link to John’s list.
More to come on this, and please join the party! Weigh in at will with comments and additions both here and on Twitter.
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