Albert Einstein on Advertising
This week, I’m at iMedia’s 2nd annual Breakthrough Summit in which we cover the NEW new marketing channels: games, mobile and video.
In a panel discussion on new forms of content today, the speakers were arguing back and forth about the right length of a commercial for an online video ad. Is it the traditional thirty second spot? Less? More? For some reason, my head went to my favorite Einstein quote:
“When you sit with a nice girl for two hours, you think it’s only a minute. But when you sit on a hot stove for a minute, you think it’s two hours. That’s relativity.”
It ain’t about the length.
Leave your comment