Archives for 16 November 2009
Links for November 16th
Things I’m tracking for November 16th: Is Marketing a Strategic Resource or a Commodity, by Randall Rothenberg – The ordeal of the newspaper industry and the opportunism of the agencies would seem to have little in common. But both derive from the same intrinsic belief: that marketing, necessarily realized through media channels of various sorts, [...]
Links for November 12th through November 15th
Things I’m tracking for November 12th through November 15th: Jarvis Coffin: The Rise of the Audience Marketplace – The Illusion of Brand Control – Andrew McAfee – Harvard Business Review – The Unfulfilled Promise of Online Analytics, Part 1 | The Analytics Ecology – The History of the Internet in a Nutshell – Contact lenses [...]
