Archives for July 2007
AOL, TACODA and the Anatomization of All Media
The web is buzzing about AOL’s acquisition of TACODA, the behavioral targeting ad network and technology company.
What the heck is behavioral targeting? For Mediavorous readers who don’t spend a lot of time thinking about interactive marketing, behavioral targeting (BT) puts an advertisement in front of a user that the BT technology infers the user is [...]
Funny video alert: “The Day the Internet Died”
Mark Silva picked this up from Steve Rubel who picked it up from Narendra.
Contact pet peeves, email bankruptcy, unplugging & more
A just-opened thread, “How do you Prefer to be Contacted?,” over at Web Worker Daily strikes home and makes me wonder if I have a sense of how I like to be contacted professionally. Now, for the folks unfamiliar with what I do for a living when I’m not blogging, I’m the editor in chief [...]
Now Tracking: Nickelodeon’s new “iCarly” series
A small item in today’s L.A. Times caught my attention:
‘iCarly’ invites viewer content
“This is the future of TV,” Dan Schneider, creator and executive producer of Nickelodeon’s “iCarly,” told TV writers on Friday. The journalists, as inundated with new technology as anyone, were ready to believe it.
“iCarly” is a show-within-a-show that invites tween-age viewers to submit [...]
Peter Lyman, U.C. Berkeley “Information Overload” expert dies
My wife Kathi pointed out that yesterday’s L.A. Times carried an obituary for Peter Lyman, a U.C. Berkeley information sciences professor who among many other things co-authored the widely read study, “How Much Information?” first published in 2000 and revised in 2003. There’s a longer obituary on the Cal website .
Take a look at the [...]
