Archives for 30 July 2007
Why Eventful Advertising is Unlikely
I’m about to hop on a plane for ad:tech Chicago, but I wanted to address, if briefly, Adam Broitman’s challenge to the blogosphere as we continue our back-and-forth about “Eventness or Sobytiinost’.”
Adam asks, “How can the context of an event be leveraged (for marketers) in the interactive space in such a way that takes full [...]
