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Archives for 27 July 2007

How Too Much Cognitive Information Leads to Eventness

Adam Broitman’s new article on how virtual worlds can help create eventness and specifically how an encounter with a celebrity’s avatar counts or doesn’t as eventful — got me to thinking.
Eventness or sobytiinost’ might function as a more useful organizing principle for how we should think about media and advertising than something more blurry like [...]

27 July 2007 | Culture, Eventness, Internet, Marketing, Media | 3 Comments


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