Archives for 25 July 2007
AOL, TACODA and the Anatomization of All Media
The web is buzzing about AOL’s acquisition of TACODA, the behavioral targeting ad network and technology company. What the heck is behavioral targeting? For Mediavorous readers who don’t spend a lot of time thinking about interactive marketing, behavioral targeting (BT) puts an advertisement in front of a user that the BT technology infers the user [...]
