Archives for July 2007
Why Eventful Advertising is Unlikely
I’m about to hop on a plane for ad:tech Chicago, but I wanted to address, if briefly, Adam Broitman’s challenge to the blogosphere as we continue our back-and-forth about “Eventness or Sobytiinost’.”
Adam asks, “How can the context of an event be leveraged (for marketers) in the interactive space in such a way that takes full [...]
Adam Shahbaz’s “Facebook Horror Story” in iMedia
Don’t miss Adam’s very funny piece in Monday’s iMedia Connection about the scary predicament that I put him in when I friended him on Facebook.
Oops.
As I mentioned in a comment on the story (with a horrid typo, yikes), what happened in the last couple of weeks that has spiked business participation in Facebook up by [...]
Harry Potter and the Perils of Extra-Narrative Pressure
I finished “Harry Potter and the Deathly Hallows” yesterday, and it was good– a satisfying end to a seven part epic.
However, outside of the classroom never before have I felt such extra-narrative pressure to finish a book as quickly as possible.
“Keep reading before the ending gets spoiled!” I thought, and many others thought the same [...]
Tag, I’m It: 8 Random Things About Me
Dan Greenfield tagged me with the latest “8 Random Things About Me” meme. Thanks, Dan!
But, alas, I already went through this once before with the “5 Things About Myself” earlier version of this meme from back in December. I don’t know how un-random it makes me, but I kind like the original five and don’t [...]
How Too Much Cognitive Information Leads to Eventness
Adam Broitman’s new article on how virtual worlds can help create eventness and specifically how an encounter with a celebrity’s avatar counts or doesn’t as eventful — got me to thinking.
Eventness or sobytiinost’ might function as a more useful organizing principle for how we should think about media and advertising than something more blurry like [...]
