Archives for 19 June 2007
“My Dream Pitch” Series Launches at iMedia
I’m excited to announce the launch of a new editorial product at iMedia: “My Dream Pitch.” This is where we invite agencies to make the pitch that they’ve always WANTED to give but — for whatever reason — haven’t ever had the chance. I invited B. Bonin Bough, who heads up screengrab (a new interactive [...]
Two Important WSJ Stories: Behavioral Targeting and $10 DSL
Since I first started working in internet marketing, The Wall Street Journal (subscription required) has quietly but forcefully ramped up its coverage of this industry. In the last two days two important articles appear in the paper online and in print.
First, today, Emily Steel’s “How Marketers Hone Their Aim Online” is a nice primer for [...]
