Archives for June 2007
Jumping off the grid for a week
In a few short hours we’re leaving on vacation, and I’ve resolved not to bring work with me. I’ll be unplugged until July 9.
Gulp.
Let’s see how this works…
Sony should buy Yahoo! & other predictions from yesterday’s Entertainment Marketing Summit
Yesterday we held our iMedia Entertainment Marketing Summit in Beverly Hills, and I had the pleasure of kicking off the show with a presentation called “Living in Interesting Media Times” where I talked about the big tectonic changes, how audiences are changing and other things. (You can download the deck here.)
At the end of the [...]
Move Over “Dell Hell,” Here Comes AT&T
Don’t miss Mr. Magoo’s comment on my post about the new AT&T offer. It’s one of those things that should make faces red at the telephony giant. And over at All Things Digital, John Paczkowski characteristically pokes fun at how hard it is to find any real information on the offer.
The idea that this sort [...]
“My Dream Pitch” Series Launches at iMedia
I’m excited to announce the launch of a new editorial product at iMedia: “My Dream Pitch.” This is where we invite agencies to make the pitch that they’ve always WANTED to give but — for whatever reason — haven’t ever had the chance. I invited B. Bonin Bough, who heads up screengrab (a new interactive [...]
Two Important WSJ Stories: Behavioral Targeting and $10 DSL
Since I first started working in internet marketing, The Wall Street Journal (subscription required) has quietly but forcefully ramped up its coverage of this industry. In the last two days two important articles appear in the paper online and in print.
First, today, Emily Steel’s “How Marketers Hone Their Aim Online” is a nice primer for [...]
