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March 2010
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ad:tech San Francisco is a month away but Early Bird $200.00 discount ends Friday 3/19!

18 March 2010 | Internet, Marketing, Media | No Comments

[Cross-posted with the ad-tech blog.]

We’re now just over a month out from our San Francisco show and I’m excited about the changes we’re rolling out for our biggest show and the biggest show in the industry. In this post I’m going to do two things: 1) Tell you about how to save some money on the Conference and the Expo; 2) brag a little about the changes.

Save Money!

Register for a Full Conference Pass by the end of Friday, March 19, and you’ll save $200 over what you’ll pay later. If you’re just going to the Expo, register now and it’s FREE, but on the 20th it will be $50, and onsite it will be $100.

Kinda hard to argue with FREE, huh?

You can register here for ad:tech San Francisco.

So What’s New?

If you look over the Conference Agenda, you’ll see a lot of changes, including our new Marketing Masters series that do a two-hour dive into top of mind interactive channels and best practices.

Eight of the Marketing Masters series have a new component, which is a relationship with the Expo floor that includes a walking tour and also on-floor theater presentations from relevant exhibitors.

You’ll also see a lot of exciting new changes on the Expo Floor, including an “Innovation Alley,” and an “App Exchange” that will fight tooth and nail with the Conference for your attention.

And we’re throwing a party! This year ad:tech, SF/BIG and the SF AMA have joined forces to throw a party in Moscone Center immediately after the Tuesday closing keynote by Board Member Geoff Ramsey of eMarketer and Lori Schwartz of the IPG Emerging Media Lab—please join us!

Another significant change is that we have no panels at ad:tech. Instead, we have a series of single speaker presentations focusing on trends, statistics, case studies and best practices, with barstools on stage for people to sit on after they’ve presented.

We also have more sessions with a single speaker doing a deep dive on a relevant topic – Mediasmith’s David L. Smith on understanding digital metrics, for example – and when this happens we’ve programmed a “First Respondent” who will both introduce the speaker and run a 10-minute interview followed by audience Q&A after the speaker’s talk.

Our ad:tech Conference has always had fantastic speakers who have generously shared their time and insights. We’ve created these new structures to give our speakers better ways to shine and our attendees better opportunities to learn and to network.

See you there!